Skip advert
Advertisement

“Paris reflects the changing face of the car market”

Deputy editor John McIlroy talks about the big car manufacturers missing from the Paris Motor Show and the reasons why...

Opinion bmw 3 series opinion

New cars don’t get much bigger than an all-new BMW 3 Series – and Munich’s latest compact executive saloon is the undoubted star of the Paris Motor Show, which started this week.

But there was a very different feel to Europe’s ‘autumn show’, which alternates each year with Frankfurt. Although the halls are still full of fresh metal, several key brands chose to stay away; you’d have to go back a long time to find an event like this with no Volkswagen, Fiat, Nissan or Volvo. And they are just some of the names missing from the halls in the French capital. 

Advertisement - Article continues below

Latest from the Paris Motor Show

There are many reasons behind this – not least current model cycles and, in some cases, a determination to keep their powder dry until new (electrified) vehicles are ready for us all to see. 

However, the overriding fact is that car manufacturers have realised that there are lots of different ways to get their message to buyers. The traditional motor show remains one of them – but it’s easier for new models to get lost in the general noise when there are dozens of other fresh arrivals vying for attention. 

So more and more car brands are going to use social media, live video streaming, or their own standalone event, in a bid to make their new products the centre of attention.

The new-car market has never felt more volatile, unpredictable, fast-changing and dynamic, then – and the absentees from Paris reflect that. But the thing to remember is that regardless of how car manufacturers choose to release the latest models, Auto Express will be there to make sure you get exactly the right level of analysis and detail on them.

Are you sad to see the importance of motor shows diminishing? Let us know in the comments below...

Skip advert
Advertisement
Editor-at-large

John started journalism reporting on motorsport – specifically rallying, which he had followed avidly since he was a boy. After a stint as editor of weekly motorsport bible Autosport, he moved across to testing road cars. He’s now been reviewing cars and writing news stories about them for almost 20 years.

Skip advert
Advertisement

Recommended

UK new car buyers love a Mercedes-Benz but Ford is favourite when used
Mercedes A-Class - front cornering
News

UK new car buyers love a Mercedes-Benz but Ford is favourite when used

Data from YouGov’s BrandIndex shows that Mercedes-Benz is a top choice with new car buyers, with used buyers favouring Ford
2 May 2024
Beijing Motor Show 2024: all the key cars and why they matter
Geneva Motor Show
News

Beijing Motor Show 2024: all the key cars and why they matter

The word’s major car manufacturers wheeled out their latest cars in China this month
26 Apr 2024
BMW seeks help from Rimac on future electric cars
Rimac Nevera - front action
News

BMW seeks help from Rimac on future electric cars

The long-term partnership will see Rimac Technology expand BMW’s line up of EVs
9 Apr 2024
‘It’s time for BMW to relaunch Triumph, and Rishi Sunak should help’
Opinion - Triumph
Opinion

‘It’s time for BMW to relaunch Triumph, and Rishi Sunak should help’

Mike Rutherford thinks there needs to be more British car companies selling sensibly priced cars on the world stage
7 Apr 2024

Most Popular

New 2024 Cupra Formentor gets fresh look and power boosts to keep hot streak going
Cupra Formentor facelift 2024 - front
News

New 2024 Cupra Formentor gets fresh look and power boosts to keep hot streak going

Cupra’s sporty SUV now produces up to 328bhp, while plug-in hybrid boasts 62-mile EV range
30 Apr 2024
Renault Megane E-Tech gets extra kit but is now cheaper than ever
Renault Megane E-Tech - front tracking
News

Renault Megane E-Tech gets extra kit but is now cheaper than ever

An energy-saving heat pump is now standard on every model, plus all but the base trim benefits from a larger 12-inch touchscreen
29 Apr 2024
Car Deal of the Day: only £120 a month to put a Suzuki Swift on your driveway
Suzuki Swift - front cornering
News

Car Deal of the Day: only £120 a month to put a Suzuki Swift on your driveway

The latest Suzuki Swift offers generous standard kit along with impressive fuel economy; it’s our deal of the day for 29 April at £120 per month
29 Apr 2024